We’re struggling to get good candidates applying for roles that we are recruiting for. How can we make our advert stand out when using Job Boards?
When you are recruiting, it’s essential in today’s competitive job market that you create an engaging advertisement that grabs candidates attention and makes them hit the ‘apply now’ button instantaneously.
However active candidates have a wide variety of roles available in any job search at the moment, and research says they spend an average of just eight seconds reading a job ad – so yours has to stand out to get them reading your advert in the first place!
About 300-400 words is enough if we use the right words in the right order, and your Job Adverts should:
- Grab the attention of the reader to hook them in, describe a unique location, cultural history, awards the business has won or project that they might work on
- Create a point of interest for them to continue reading, , tell them what is special about working for you, what is your mission, what do you value?
- Display a benefit which creates desire, e.g. a good pension scheme, a day off for their birthday, discounted gym membership etc.
- Help to manage candidates’ expectations and the candidate experience by adding information about next steps, the closing date, when CV’s will be reviewed and interview timescales, this will help to keep applicants engaged post-application
- Finish with a clear call to action – Tell them to apply today!
For more information on how we can support you with your recruitment projects please get in touch with us HERE or book a call with us by CLICKING HERE
