When entrepreneurs are looking to increase their bottom line, or attract more of the best customers and clients, then they often look for outside solutions. They may look towards social media platforms, or advanced sales tactics, or an external provider to solve their problems and create new automated processes. Of course, bringing in a regular stream of new business is absolutely essential, and it’s never going to be too far from your mind if you’re looking to step up to the next level.

But what about HR? It might have a reputation for being the fluffy tea-and-sympathy function, but the leaders who are truly breaking new ground and smashing their revenue targets fully understand that this is a vital part of the puzzle. After all… if you aren’t training your staff to be their very best, then things will quickly start to fall apart. If there are people problems bubbling away beneath the surface, then it’s unlikely that your strategic objectives or profit targets are going to be met.

If there’s a culture of apathy and discontent, then your growth is going to be stalled, and you’ll quickly end up with a workforce that just treads water, and is satisfied with achieving the bare minimum. Is this happening in your business?

And ultimately, in the vast majority of circumstances, it’s going to be your employees that play the most important role in acquiring and servicing your clients. They’re the ones running your social media accounts, sending out your emails, and jumping on the phones to deal with your customers!

Of course, the reality is that when you’re looking to grow, there’s never one magic strategy. It has to be a holistic approach, and missing out any one thing could have a massive impact on your overall results.

So what’s the magic ingredient for your marketing and sales activities to work? How do you deliver exceptional service to your new customers and clients, so they keep coming back for more and tell everyone they know about just how amazing your business is? It always comes back to your people. They’re at the heart of everything, whether it be marketing or selling, manufacturing or coding.

So, if you’re ploughing time and money into growing your market share, but you’re not seeing the results that you need, it might be time to think about where your people fit into all of this, and how you can make sure that you’re giving them what they need in order to thrive.

Not sure where to start? Then give me a call to have a no obligation chat about how I can help you to make the most of your people.